Beauty Packaging’s editor-in-chief Jamie Matusow caught up with Jill Tomandl, vice president of development and innovation, Smashbox Cosmetics at this year’s Luxe Pack Los Angeles show in February.

Tomandl spoke about the new Smashbox Crystalized Collection — and developing its innovative packaging. She showed us the new Always On Liquid Eye Shadow, which has a cap shaped like a crystal. “We sent a crystal to the manufacturer, and they mocked it…the product itself is also infused with crystals,” she explains.

The collection also features a Crystalized Highlighter, with a three-dimensional decoration that resembles crystals – on both the lid and the makeup itself. 

Watch here, in the Video: Smashbox’s Jill Tomandl Previews New Collection